Frances Loom is an online purveyor of vintage rugs with a unique social media driven flash sale commerce model.
Each Thursday, France Loom founder and self-proclaimed rug-slinger, Kelly Vittengl posts a batch of hand-selected vintage rugs on Frances Loom. Once they are up, she posts on her wildly popular Instagram account announcing the weeks batch while giving a glimpse of one of the best rugs up for sale. Within seconds, swarms of her 23K followers flock to her site to purchase rugs before they get snapped up by someone else.
Kelly coined the term, rug-slinger, when she began her business two years ago. In the last year, this new term sparked a trend wildfire as people began to use her unique business model to start their own competing businesses.
As a design consultant to Frances Loom, I am in the process of designing a unique e-commerce platform that will support the high volume of users who compete each week for one of a kind items. My goal is to simultaneously elevate their shopping experience with new delightful features to set Frances Loom apart from her ever increasing roster of competitors while showcasing what she does best.
Feature product information clearly to make quick decisions easy for customers
Encourage and reward return customers with new features by adding personal accounts
Further integrate social media to grow and encourage her powerful following
Design and employ a clean aesthetic highlighting the unique qualities of the rugs
Create a searchable archive of previous rugs as a resource for designers and enthusiasts
Angle the platform toward a future shopping experience employing augmented reality
PROJECT | UI UX Design Consulting
TIMELINE | Currently In Progress
TYPE | Responsive Web - Mobile First
User Research Analysis
Competitive + Comparative Analysis
and soon ...
User & Site Flows
Visual & Graphic Design
Social Media Integration