Nice to meet you. I'm Maggie Carson Jurow.
My mission is simple: to foster and enable the creative expression of others through my work.
My mindset is grounded in a strong creative ethos, which I use as a compass to place value on conceptual integrity while honoring the creative authenticity of those I design and build for. Whether that means designing tools that grant new possibilities, shaping brand narratives that ignite creative purpose, or helping designers to shift their eyes to the horizon, everything comes back to making space for others to create their best work by doing our own.
I work at the intersection of hands-on craft and strategic leadership, moving between making and guiding without much distinction between the two. My practice spans curation, design, photography, and organizational vision, built through years as a product designer, exhibiting artist, educator, and creative director. This path has sharpened both my eye for what resonates at scale and my ability to turn my instincts into tangible outcomes.
Now as Creative Director at VSCO, I shape our narrative and steward our brand, helping define visual culture for a global creative community. I do my best work when I'm firing on all cylinders, from developing early concepts for new products to refining creative execution, I savor the birds eye view as much as I love being in the weeds. I cut through ambiguity with clarity and rigor, am deeply collaborative across disciplines, and relentless in my pursuit of solutions that serve our creators while delivering on business goals.